GRAPHIC DESIGNER. CONTENT WRITER. BRAND DEVELOPER
COCO & COOPER
Logo Design, Print & Social Media Artwork 2020 - Present
Some brands begin with a single idea. Others evolve alongside the businesses they represent. Coco & Cooper is one of those stories.
Originally developed as THE LOFT, I designed the initial logo and produced a collection of marketing concepts, brochure designs and promotional artwork to establish the brand’s visual identity.
As the business later evolved into COCO & COOPER, I continued supporting the project by adapting the branding and creating new artwork that reflected its updated identity. Rather than replacing the existing work, the new identity was developed as a natural evolution of the original brand, preserving continuity while introducing a fresh visual direction.
This project brings together work created across both identities, illustrating how branding can evolve while remaining recognisable and cohesive.
Brand Identity Evolution
A visual evolution of the brand: The refreshed identity retains the foundations of the original logo while introducing a more contemporary look suited to the property’s new direction.
This brochure represents the original marketing material created for The Loft prior to its rebrand as Coco & Cooper. Rather than replacing the original work. As the brand continues to evolve, future marketing collateral will be developed to reflect its new identity while preserving the foundation established by the original design.