GRAPHIC DESIGNER. CONTENT WRITER. BRAND DEVELOPER
THE HEALTH CLINIC
Logo & Poster Design 2019 - 2022
THE HEALTH CLINIC is a community healthcare provider based in Nawala, Sri Lanka, offering medical treatment, counselling, and preventative healthcare services. I was commissioned to develop their visual identity and create a range of marketing materials including clinic signage, brochures, and educational posters designed to communicate important health information in a clear and approachable way.
My clients were specific in their need for a "to the point" logo that was simple, elegant and communicated what they were about at a glance.
The cross on the logo keeps with the traditional meaning known by everyone that it's a medical service, but showing a helping hand reaching out gives it an even more caring vibe.
Blue was chosen for the cross as it is a soothing colour which can help ease patients' minds.
Below is an example of one of the brochures I designed for The Health Clinic. They wanted an easy to read format where the information provided could be clearly understood.
The poster series was designed to feel welcoming and reassuring, using bright colours and approachable imagery to make healthcare information easier to understand for patients of all ages.
The completed branding and promotional material provided The Health Clinic with a professional and approachable visual identity, helping communicate important healthcare information in a clear, accessible and engaging manner while reinforcing the clinic’s commitment to supporting the local community.